After 15 years of not.
Two partners I’m working with are doing $40 million a year with 35 employees. For years they’ve had 2-4 weeks of distracted annual vacation, filled with Crackberry emails and calls, while the family was having fun. Now they’re both going to get five and a half months every year. How?
They haven’t changed who they are. They aren’t smarter, better educated or more enlightened than they were for the last 15 years. But somehow they’re going from a lousy lifestyle to a great lifestyle in just 15 months.
You get what you intend, not what you hope for.
For years they intended two things and hoped for one. See if you can relate:
Their two intentions for 15 years:
1) To work really hard.
2) To make some money.
Their one big hope for 15 years:
1) …and we hope it all works out.
They got exactly what they intended – hard work and some money, but not what they hoped for – a life. The fatal assumption coming out of the Industrial Age is that if we just have money, we’ll somehow get a life, too. These guys are living proof that money doesn’t equate to a great life.
So how did they make such a life-changing transformation of their business in such a short period of time? Simple. They changed their intentions.
1) They no longer intended to work hard. Why in the world would you make that an intention? But we all do.
2) They intended to get a life, not just hoped for one, then started making all their decisions to accomplish that objective.
3) And they intend grow the business and make more money in less time.
Peter Arnell wrote a book called “Shift” where he described how he went from being a 406lb man to a 150lb man. The first step – “I decided to do it.” The strength of that initial decision determines the outcome. If you are tired enough of the treadmill, you will intend to get a life. The partners in this business made a clear and final decision that things were going to change, and change radically. If you’re not at the end of yourself yet, you won’t make this decision.
The second thing Peter did to go from 406lbs to 150lbs was even more important. He said “from that moment on [after making the clear and final decision], I saw myself as a 150lb man.” He even went out that week and fired some clients who he felt were the clients of a 406lb man. He wasn’t hoping, he had clear intention to get to 150lbs and saw himself already there. And every decision he made going forward was filtered through the question “Is this the decision of a 150lb man or a 406lb man?”
My clients have done the same thing. Once they decided to both take five and a half months a year off, they started making all their decisions in light of what they needed to do to begin to take five and a half months off per year, while still growing their revenue. Their intention changed from working really hard to working really effectively, distributing the workload, finding geniuses already in their business to take over things, and a long list of other actions designed to get them off the treadmill.
You get what you intend, not what you hope for. The biggest reason this is working for them is because they changed their intentions, and decided they could make more money in less time.
They got what they intended.
You Only Need One
By the way, they’re not special or unique, and neither are you. Every business owner can do this – every single one. As Henry Ford said, “If you think you can or you think you can’t, you’re right.” Intention. There may be 1,000 ways to keep you from doing this and only five ways that it might work for you. How many do you need? Just one, and the sold-out intention to make it happen.
What are your primary intentions? Are you intending to work hard and make money, or are you intending to get a life as a result of owning a business?
What’s the one way off the treadmill that will work for you? Stop focusing on the 1,000 ways to keep you from doing it and focus on the one way off.
Intend to get a life, then make every decision intending to make more money in less time. You’ll get what you intend, not what you hope for.
Then go public here and declare your intentions. I look forward to hearing how you’re doing it.