So you think you’re in charge? Let’s see.
Your Guiding Principles are more important to your business than anything you sell.
As my great Irish friend John Heenan says: “If you don’t have a vision for your own life, you become part of someone else’s vision for theirs.” Without clarity of purpose, we don’t own our business, it owns us – we’re employees of ourselves.
Everything we do comes from a belief system, whether intentionally or subconsciously. Do you guide your biz or does it rule you? Who’s really in charge?
