There are 15 posts tagged marketing.
View articles by the month they were written.
View articles by the year they were written.
If I go fishing and have no idea what fish I’m going after, what are my chances of success? What rod should I take, what bait or lure will work? Where will I fish? Without knowing which fish, it’s all random hope. Welcome to the most common small business marketing practices.
We fixate on marketing. With my fancy marketing background, I could make big money selling people complex marketing strategies. The best marketing isn’t marketing, but is much more effective and costs a lot less money, too. The problem is it’s work. We don’t like work. Even when it makes us successful. We’d rather do marketing.
While I was in Kenya last week I met with a new friend for a few hours to discuss his need to bring in new clients. He was thinking he might need to do some marketing. I suggested he forget marketing and talk to his friends instead.
If you’re focusing on getting new customers online, research shows you’re not going to get many. By they way, it’s no different offline. This study could rock the online marketing world, or at least the SEO’rs, who focus on activity vs. results.
I’ve sold millions in big contracts and small and never once thought about “competition.” It’s NEVER a factor. I don’t think I have any. I don’t believe you do, either. If you think you do, you’re probably not thinking straight.
Where do most of your sales come from? When I’ve asked this question in a weekly lunch I do with 60 business leaders, 59 of them say relationships and one didn’t understand the question.
The most important marketing tactic ever devised is also the simplest. And it wasn’t invented by marketing people, but by business owners and sales people looking to grow their business the best, fastest, least expensive way possible.
If you’re spending a lot of money to develop your brand through advertising or a nifty website, you might want to rethink that. You don’t control your brand anymore, so trying to create or enhance it with slick images and thought-provoking tag lines could just be a waste of valuable time and money resources.
Why doesn’t our marketing work? We are measuring the wrong thing.
One of at least seven reasons why you’re marketing doesn’t work.
You’re too busy making money; no business can survive that. Your business should give you both time and money. Not just money.
I started Crankset Group out of a desire to help small businesses in the Denver, Colorado area grow and mature. It continues to mature itself as we bring a lot of the tools and practices that I’ve created working one-on-one with business owners over the years online. Now these tools and resources are available to you.
Twitter is a great way to get ahold of me or interact with me.
I’d love to let you know what I’m up to from time-to-time.