Fixing Your Marketing; Random Hope is not a Marketing Strategy
Why doesn’t our marketing work? We are measuring the wrong thing.
Tag: fix your marketing
There are 6 posts tagged fix your marketing.
Articles This Year
View articles by the month they were written.
Articles-by-Year
View articles by the year they were written.
Fixing Your Marketing; Build it and they will come – not.
One of at least seven reasons why you’re marketing doesn’t work.
Fixing Your Marketing; Stop Focusing on Your Competition
How much time and energy do you spend trying to figure out what your competition is doing? You’ll win buzz word bingo with “competitive analysis” and “benchmarking”, but will you win customers? Is our competition really a good place to look to decide what we should be doing?
Fixing Your Marketing; “Me, Too” Doesn’t Work
Why doesn’t your marketing work? Reason #3 – The Two Last Words of a Dying Marketing Campaign – “Me, Too.”
Fixing Your Marketing; Features vs. Outcomes
Why doesn’t your marketing work? Reason #2 – Maybe you are marketing Processes, Features, and Benefits/Results when you should be marketing Outcomes. My friend and fellow Team Nimbus facilitator, John Nordlander reminded me of this during a MasterMind session with some great business owners this week.
Fixing Your Marketing; The Penguin Problem
Create our own waddle.
Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just about every time. Make up your own rules and you’ve got a better chance of your marketing working.
It’s a problem of penguins.
