Seven Words a Business Owner Can Never Afford to Use
1) Try (the uncommitted’s word)
“We’re going to try to…”
Yoda – “Try not. Do, or do not. There is no try.” Intentionality is a huge key to getting where you want to go. When a business owner uses “try”, their escape route is clearly identified, and they have no intention of seeing things through, especially in the rough times. Great business owners don’t try, they do.
