The #1 Indicator of Success in Early Stage Businesses
Move Quickly
Very few business owners expect their business to support them right out of the gate. More often than not, the expectation to receive income from outside the business gives the owner a false sense of security and a lack of real intentionality to build a business. We assume it’s supposed to be this way, and if we look around at other business startups and some of the really awful advice we get, we’re told it could be 18-24 months before the business even breaks even. So we take that 18-24 month window and use every bit of it, burning through outside money like there’s no tomorrow, and feeling just fine about it because it’s supposed to be this way.
