People who ask HOW work for people who ask WHY
Ask WHY a lot more than HOW.
Here are six questions, in the order you should ask them, that will help you start, grow and build your business. The most important ones are the ones you ask least often.
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Here are six questions, in the order you should ask them, that will help you start, grow and build your business. The most important ones are the ones you ask least often.
The SBA’s SCORE site had a “how to start a business” blog recently, but the traditional MBA-style advice is too “ivory tower” to work. It’s both much simpler and a little harder than they make it sound.
Building a business is a lot like my trip to Tanzania. I was supposed to be there for seven hours just to meet a Congolese Chief. Five days later I was still trying to get across the finish line and get home.
My friend Alan Wyngarden has done some adventure travel and says: “The hardest thing about climbing a mountain is just getting out of the garage.” Huh? Actually, it’s pure genius.
Traditional business plan thinking tells you that if you plan well enough, you’ll avoid all the “problems”. But usually it’s those “problems” that lead you to the best plan.
Palo Alto Software, which makes business planning software, just did a survey to their own users to show that those who completed business plans that they started with Palo Alto were nearly twice as likely to successfully grow their businesses or obtain capital as those who didn’t finish.
This research is a classic example of “there are lies, damnable lies, and statistics” (stolen from Twain who got it from someone else). An even more reasonable conclusion – people who DO SOMETHING and follow through on it are twice as likely to successfully grow their business.
Planning does not create success or even the best plan. It also doesn’t create action. Most planning just creates paper, spreadsheets, complexity, doubt, paralysis, and dream-dampening. There are two things that create a far better plan than planning itself.
When I was on the Marine soccer team many years ago, our team action plan was:
“Bad plans carried out violently many times yield good results. Do something.”
We weren’t the most talented team out there. We played a Brazilian team that was like watching a Monet get painted, or poetry in motion – something like that. The ball stuck to their feet like velcro and they passed and controlled beautifully. When we were lucky enough to get in the way, we would kick the ball as far down the field as we could, run under it and hope we got there first. It was a bad plan, but we carried it out with commitment, and more often than not, our bad plan worked better than their good plan, because we were more committed to our plan than they were to their good one. We didn’t win the league, but we went far beyond our collective skill set, and made it to the finals. Not bad for a bad plan.
You’re too busy making money; no business can survive that. Your business should give you both time and money. Not just money.
I started Crankset Group out of a desire to help small businesses in the Denver, Colorado area grow and mature. It continues to mature itself as we bring a lot of the tools and practices that I’ve created working one-on-one with business owners over the years online. Now these tools and resources are available to you.
Twitter is a great way to get ahold of me or interact with me.
I’d love to let you know what I’m up to from time-to-time.