Chuck Blakeman

Author, speaker, and founder of the Crankset Group.



Attitude actually ISN’T everything.

Close, but no cigar.

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This article was published on January 11, 2012. Have thoughts on the article? Share them below.

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I’ve heard it all my life. Your attitude determines your altitude, attitude is everything, attitude is a choice, etc. Good luck with that. It sounds like a big fake “grind” to me. And I’m certain it won’t make you successful.

People aren’t successful because they have a good attitude. They have a good attitude because they have something much deeper figured out. Attitude is a RESULT of something much bigger. If we don’t have the bigger thing, ginning up a great attitude is like lipstick on a pig.

Emotionalism is Not a Good Attitude
People with great attitudes that aren’t backed by the bigger thing are usually pretty obvious. They’re convinced that attitude is everything, so they rely on emotionalism and “everything is GREAT!” “live is wonderful” statements on the outside while they’re dying on the inside. And they just hope that “fake it until you make it” will get them through. It won’t.

It impossible to have a good attitude by deciding to have a good attitude. It’s like squinting hard to make a wad of bills appear in front of you. At times I do have to “just decide” to have a good attitude, but I guarantee you I would have no motivation to make the decision if it wasn’t driven by something bigger.

The Fourth “S”
The Industrial Age taught us the “Three S’s” – Safety, Security and Stability. The problem with the three S’s is that they are at the bottom of Masloew’s hierarchy – they are just survival mechanisms. The Three S’s will not give us enough motivation to have a great attitude. The fourth S, the one the Industrial Age couldn’t afford for you to have – Significance – that is the driver of attitude.

Clarity on what you want out of your business and your life is what drives good attitude. If you know where you are going, what you want when you get there, and when you want to be there, it will have a transformational impact on your attitude.

The Big Why
In Crankset Group we talk a lot about “The Big Why.” The Big Why is that one big thing that gets you out of bed every morning that gives you the motivation to create a life of significance. If you have a Big Why, you will rarely have to work on getting your attitude straight, and when you do lose it, it will be much easier to get your good attitude back. It’s not about good attitude, but about having the motivation to have one.

Attitude is a Result, Not a Cause
Focus on Significance, not on attitude. Figure out what is really deeply important and run toward it with everything you’ve got. Use your business to get you there. You’re attitude will follow.



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