Is Your Business Actually Going Somewhere?
We love to know exactly what the near-term process is we’re supposed to be doing, we’re almost obsessed with it, to the point that at least in business, we’re too often okay with knowing exactly which direction we’re going without any idea where it’s leading us. It’s a little Yogi Berra-like “I don’t know where I’m going but I’m having a great time getting there.” Or in many cases, we have an insatiable need to know the process in all its detail before we will make a single move. Either way we find the process to be more important than the goal.
