Is a Referral Program a Bad Idea?
Hey, Chuck – “Is a referral program a bad idea?”
My response to a client asking this question recently:
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People Buy Consistency, Not Quality
Okay, you make a great product or provide a very unique service. You’re in love with it and so are your customers. It’s a wonderful product/service. I get it. Now get over it. Because your customers aren’t buying it. They’re buying things you aren’t even selling.
So you think you’re in charge? Let’s see.
Your Guiding Principles are more important to your business than anything you sell.
As my great Irish friend John Heenan says: “If you don’t have a vision for your own life, you become part of someone else’s vision for theirs.” Without clarity of purpose, we don’t own our business, it owns us – we’re employees of ourselves.
Everything we do comes from a belief system, whether intentionally or subconsciously. Do you guide your biz or does it rule you? Who’s really in charge?
Bad Plans Carried Out Violently Many Times Yield Good Results. Do something.
This was my Marine Corps soccer team’s motto 30 years ago. It has since become a key business practice for me. It’s also the title of a book I’m writing and the basis for Carrie’s great story below.
