Chuck Blakeman

Do you buy from the Ambiently Aware? Are you Ambiently challenged? Can we stuff more syllables into a smaller space?

In the September 5th New York Times, there was an article called Brave New World of Digital Intimacy exploring how relationships have changed now that we’re sharing our lives on-line via LinkedIn, Facebook, Twitter, and others. It didn’t take long for intellectuals to create fancy compartment labels for online business relationships.

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One of the biggest marketing challenges is accepting the difference between finding customers who WILL buy over those MOST LIKELY to buy. This is one of the toughest marketing concepts to get a business to embrace, and possibly the most important.

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Why doesn’t our marketing work? We are measuring the wrong thing.

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One of at least seven reasons why you’re marketing doesn’t work.

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Asking the right question is the biggest part of getting the right answer. The question the government is asking is “How do we keep the financial sector failures from creating an economic catastrophe?” Answering this question does nothing to keep it from happening again. It is curative and reactive when we need something preventative and proactive.

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