There are 5 posts for the month of September, 2008.
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How much time and energy do you spend trying to figure out what your competition is doing? You’ll win buzz word bingo with “competitive analysis” and “benchmarking”, but will you win customers? Is our competition really a good place to look to decide what we should be doing?
Why doesn’t your marketing work? Reason #3 – The Two Last Words of a Dying Marketing Campaign – “Me, Too.”
Why doesn’t your marketing work? Reason #2 – Maybe you are marketing Processes, Features, and Benefits/Results when you should be marketing Outcomes. My friend and fellow Team Nimbus facilitator, John Nordlander reminded me of this during a MasterMind session with some great business owners this week.
Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just about every time. Make up your own rules and you’ve got a better chance of your marketing working.
It’s a problem of penguins.
Do you live in a world of abundance or in a world of scarcity?
What?
Really. The answer effects just about everything you do in business including how you make money, how you grow your business, how you serve your clients and employees, and how you impact the community around you.
You’re too busy making money; no business can survive that. Your business should give you both time and money. Not just money.
I started Crankset Group out of a desire to help small businesses in the Denver, Colorado area grow and mature. It continues to mature itself as we bring a lot of the tools and practices that I’ve created working one-on-one with business owners over the years online. Now these tools and resources are available to you.
Twitter is a great way to get ahold of me or interact with me.
I’d love to let you know what I’m up to from time-to-time.