There are 3 posts for the month of May, 2008.
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What’s the biggest issue you face in selling your products or services? Market positioning? What to say? Collateral? Bad Product/service? Too many potential customers (don’t we wish)?
For most businesses – it’s not any of those, but simply a lack of interested prospects to engage in the proposal and acquisition process.
When I was on the Marine soccer team many years ago, our team action plan was:
“Bad plans carried out violently many times yield good results. Do something.”
We weren’t the most talented team out there. We played a Brazilian team that was like watching a Monet get painted, or poetry in motion – something like that. The ball stuck to their feet like velcro and they passed and controlled beautifully. When we were lucky enough to get in the way, we would kick the ball as far down the field as we could, run under it and hope we got there first. It was a bad plan, but we carried it out with commitment, and more often than not, our bad plan worked better than their good plan, because we were more committed to our plan than they were to their good one. We didn’t win the league, but we went far beyond our collective skill set, and made it to the finals. Not bad for a bad plan.
To create the lifestyle we want for ourselves and our significant others/families.
WHAT Lifestyle? – We go into business to create a lifestyle for ourselves and our families, but at best, our families get to enjoy the lifestyle. We bought or started a business and ended up being an employee of ourselves, unable to get off the treadmill.
Most of us are stuck in Survival or Subsistence. How do we get to where we own the business instead of the business owning us?
You’re too busy making money; no business can survive that. Your business should give you both time and money. Not just money.
I started Crankset Group out of a desire to help small businesses in the Denver, Colorado area grow and mature. It continues to mature itself as we bring a lot of the tools and practices that I’ve created working one-on-one with business owners over the years online. Now these tools and resources are available to you.
Twitter is a great way to get ahold of me or interact with me.
I’d love to let you know what I’m up to from time-to-time.